Stamp Story

A few years ago, Mr. Khalid Al Darwish had a story on his mind; it was about a man called Manuel, this man had a strong belief. This belief was that the sole and more efficient way of communicating was by normal mail. He was a traditional man, he loved the concept that a simple envelope and a stamp would travel the whole wide world in order to either bring good news or bad news, in the envelope the content could be varied but it would almost always get to the person it was addressed to.

With this simple idea, Manuel stamp was created. Manuel Supermarket travels the whole world in order to bring to its people food and goods, those are very good news, they can be organic foods or novelties that are good for the body and soul. Sometimes Manuel also bring bad news such as fatty foods, snacks and sweets that might not be adequate for healthy nutrition but however are also good for the soul, as everyone should have what they like. We at Manuel have an enormous variety of different foods for all cultures, ethnic and local, we try everyday to have a new something for our clients, our friends, our people.

Manuel is simply an envelope with a distinctive stamp; an invitation letter for everyone, young and old, local or expatriate, to receive news that come from distance places, twenty-four hours a day, each day of the year.

It is with this idea that we try with God’s help to be a messenger of good things that feed our body and soul.

The Colors

At Manuel, we believe in colors that coordinate our vision of different products, to make it simpler and enjoyable to shop. In our stores, colors are associated with several products.

Colors are fun. They brighten, soothe, and make our lives more happy and comfortable.

At Manuel, we use of colors to make our customers feel at home and make their shopping experience a festival of great moods with different foods. We live in a colorful world and love colors.

When you shop at Manuel Supermarkets, you will feed your family, and feast your eyes!


Black is the color of authority and power. It is popular in fashion because it makes people appear thinner. It is also stylish and timeless


Brides wear white to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything.


The most emotionally intense color, red stimulates a faster heartbeat and breathing. In decorating, red is usually used as an accent.


The most romantic color, pink, is more tranquilizing.


The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals.


Currently the most popular decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, refreshing color.


Cheerful sunny yellow is an attention getter. Yellow enhances concentration. It also speeds metabolism.


The color of royalty, purple connotes luxury, wealth, and sophistication.


Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark brown is similar to wood or leather.

The Luxury Concept

The name Manuel is a common name in many countries in the world, it derives from the meaning “ In the Grace of God “, but also gives a European accent to our stores. A touch of Finesse from the Old Continent.

Luxury is a word that means conducive to sumptuous living, usually a delicacy, elegance, refinement of living rather than a necessity. We at Manuel are all that and a lot more. Manuel was created to bring one-step up from the ordinary supermarket chains in this world, it it meant to be a wonderful experience for the whole family. But not only in luxurious shopping but also accessible for all budgets, thus we have products for everyone.

We brought in custom made first class refrigerators from Italy in order to guarantee the freshness of our products. Our shelves were imported from Spain and custom-designed for the most exigent shoppers. All shop fittings were specially designed overseas to guarantee its uniqueness, from the floors to the ceilings, from the walls to every corner, we took care of details as no one has done it in this world in the supermarket business. We wanted to be unique, to please our customers inside and out and we have tried to bring the best there is in order to accomplish just that.

At Manuel, we desire for our customers to indulge themselves with the finest local and imported foods from around the world, as it might be Chilled Halal corn-fed Black Angus beef from the USA or a Dragon fruit from Thailand, a Fois Gras from France, an arabic sweet from Lebanon, a smoked Salmon from the Northern Seas or simply an Ajwa date from our land in Holy Medina. But Manuel is also for everyone, as one can simply browse our aisles and get a Kit-Kat and a Coca-Cola.

We have innovated and brought organic foods from the 4 corners of this world. At Manuel, we also want you to eat healthy. Thus our bakery will provide you the finest whole-grain breads and sugar/gluten free foods available today. Manuel is an epicure paradise for those who simply love great foods and their ingredients.

Explore the best and most elegant foods in the world at prices that will simply amaze you! Shop at Manuel and make a difference in your kitchen pantry.

Board of Directors

Abdulillah A. AlDarwish
Chairman of Board

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The Chairman/Partner of Ibda Al Qasr Company, Manuel Supermarkets. Mr.Darwish ranks today among the top business personalities. He diversified into many significant areas under his dynamic stewardship, retail being the most prominent of them.


Mr. Abdulelah Al Darwish also the owner and chairman of Advance Hotel Company in Jeddah.­


He graduated from the UK.


His astute business vision and strategic mind have evolved ambitious growth plans for the Group and ensured their materialization through a team of people who share his drive and dynamism.


In 2013 he received the highest recognition in The Order of Sacred Treasure Gold and Silver Rays from the emperor of Japan.


He has been very active in the region as a businessman for many firms in retail, real estate & hospitality.

Ibrahim Al Musbah
Partner / Board Member

Mohammed Yousef Al Hasan
Founder / Board Member

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As a graduate from Abdul Aziz University with a degree in Business and Administration and over 30 years’ experience in Supermarket business, he is cognizant of the importance of being a visible leader in the region. He opened the first Supermarket in 1990.


His interest in supermarket design started as a hobby and through years of experience and personal research, he had able to develop his expertise in this field to a very high level. His design selections of international caliber are unique combinations of European and Western concepts mixed with Middle Eastern culture and traditions.


In 2002 Martin M. Pegler’s New York Publisher book of Designing the World’s Best Supermarket choose Mohammed Yousef Al Hasan’s Supermarket.


MANUEL TRADING COMPANY LIMITED which is a duly licensed and established company in the United Kingdom and operating in Saudi Arabia under the IBDAA AL QASR Co. Ltd. He brought in custom made first class refrigerators from Italy in order to guarantee the freshness of our products. Shelves were imported from Spain and custom-designed for the most exigent shoppers. All shop fittings were specially designed overseas to guarantee its uniqueness, from the floors to the ceilings, from the walls to every corner.


Manuel is an epicure paradise for those who simply love great foods and their ingredients. Mohammed Yousef Al Hasan is a successful businessman story.

Khalid A. AlDarwish
Co-Founder / CEO

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Khalid Aldarwish, CEO and founder of Manuel Supermarkets, is a business and inspirational leader. He takes a vision and makes it a reality through sound strategy and leadership development. As a market leader, he intuitively sees the threads of opportunity for the company, articulates them, helps others think more productively, and drives material business advantage.

Khalid is a born gifted thinker, visionary, and problem-solver with a passion for serving people and making life easier for them. Born to a family of Bankers, Khalid’s passion began as a young boy who had always aspired to render patriotic service to his community at large. Today, his involvement in the Saudi Arabia entrepreneurial world has earned him several accolades and recognition even beyond the shores of the kingdom.

Before venturing his current business, Mr. Khalid followed the footsteps of his family, working as a banker for the National Commercial Bank of Saudi Arabia. Subsequently, his expertise earned him the position of general manager of another chain of supermarkets, where he held the position as one of the top most influential executives in grand distribution worldwide.

Drawing from his career trajectory and garnered expertise in sales, he started Manuel Market in 2010 alongside his brothers. Ever since its launching, Mr. Khalid’s demonstrated business proficiency has been instrumental in increasing the sales and market share for the company. His passion, quest for excellence, continuous efforts, and contributions to the success of the retail market has earned him a considerable amount of international awards including the International Quality Award in Switzerland (2008), International Quality Crown Award in London (2009), The Bizz World Businessperson 2011, The Bizz Excellence in Business Leadership 2011, The Bizz Excellence in Marketing Management 2011(twice), Knight of the Order of the Star of Italy 2018, CEO Middle East Magazine 2018 award for “Fastest Growing Company”, and Arabian Business 2019 awards’ “Visionary Of The Year.

Mr. Khalid adopts a refined managerial and marketing and also experiential and analytical solutions, earning him a prominent position as an industry leader. He is an inspirational leader who is also respected as a credible voice in decision making, finding strategic merchandising techniques, and promotional campaigns.

Mr. Khalid’s passion and the quest for excellence earns him a seat at the table wherever he serves.

Abdullah A. AlDarwish
Board Member

Dr. Abdulrazaq A. AlDarwish
General Manager

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Graduated from the USA in 1989 with honors, there he held the position of president of the Saudi student club for Massachusetts, Rhode Island, Connecticut and New England from 1987 till 1988.


In 1990, he joined the NCB of Saudi Arabia. He started to work as an overseas correspondent for NCB Corporate Bank group.


As his career flourished, he attended several other prestigious seminars such as sama, Russell investment & marketing and he obtained the national management certificate in 1992.


He created the co-brand project for prestigious clients such as (Saudi airlines (alfursan), marriott, etc…).


In 2010, he became Manuel Supermarket’s General Manager.


On 24th January 2018 in London UK, Mr. Abdul Razack Al Darwish completed and awarded his honorary degree from Commonwealth Univesity London in Doctor of Business Administration ( DBA ) by Prof. Michael Addison Chancellor

Faisal A. AlDarwish
Deputy General Manager

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Mr. Faisal Al Darwish a graduate from United States of America.


In 2010 he joined his brothers to introduce an Elite A Class Supermarket Manuel as a Deputy General Manager.

CEO Interview