Commercial Section of the Consulate General of Pakistan, Jeddah, has organised one-week citrus promotional campaign from February 2 to February 8, at MANUEL Super Market at the Star Avenue Mall.
It will include in-store promotion and display of citrus. The opening event was held at Manual Super Market at the Star Avenue Mall. Mazen Batterjee, vice chairman of Jeddah Chamber of Commerce and Industry (JCCI), and Pakistan’s Consul General Shehryar Akbar Khan, inaugurated the promotional week, a private news channel reported.
The ceremony was also attended by consul generals for US, South Korea, France and Philippines, and head of trade wings of UK, South Korea, France and Philippines.
Chairman Abdulelah Al Darwish and Manuel Supermarket CEO Khalid Al Darwish, secretary general of Jeddah Chamber of Commerce, head of Food and Fruit Committee of Jeddah Chamber along with the members of the committee and leading businessmen of Saudi Arabia dealing with food sector also graced the event.
Speaking at the occasion, Batterjie appreciated the efforts of the consulate and shared that there is a strong presence of fruit and vegetables from Pakistan due to a variety of products and competitive prices.
He said the JCCI is encouraging and supporting such initiatives and assured complete support for activities planned by the Consulate of Pakistan to promote bilateral trade and investment. “I am really impressed with the taste and the juice yield of Pakistani Kinnow,” he added.
Earlier, while welcoming the guests to the event, Sheharyar Akbar Khan said Pakistan is the sixth largest producer of Kinnow and oranges in the world, with around 2 million tonnes produce and having a large number of farms which are processing the fruit according to the Global Standards.
With a juice yield of 55pc and containing a nice and delicate aroma, Kinnow is regarded as one of the juiciest mandarins in the world, he added.
He said that the objective of this event was to organise an interactive campaign at the point of sale (POS) to introduce Pakistani Kinnow to the Saudi consumers.
At the end, he also appreciated the partnership between the Al-Rafique Enterprises, management of MANUEL Supermarket and the commercial section of the consulate for holding such a successful event.
He also thanked Manuel Super Market for hosting the event to promote Kinnow in the kingdom.
The week-long event will include in-store promotion and display of Kinnow. Kinnow would be sold out from all the stores of Manuel Super Market at promotional rates during their business timing. In addition to that, it would also be available in regular buffet display of Movenpick Hotel and Marahaba Hotels in Jeddah.